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HIGH VOLTAGE
Launch Commercial
Project
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Client
Marvel Snap
Tags
Live-action + animation
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The Project
You want MORE intensity?! We'll give you more intensity!⚡
To launch Marvel SNAP's new High Voltage game mode we partnered up with our friends at Aether Films to coproduce this shot of pure adrenaline and nostalgia featuring John "Motormouth" Moschitta Jr. With only 3 crazy weeks to put this together from concept to render it was a wild ride (no pun intended) to pull this off, but so much freaking fun.
We were able to really lean into the absurd and insane with this commercial, inspired by toy commercials from the 80s. John, most known for his iconic fast-talking commercials for Micro Machines in the 80s, of course fit right in. What starts with him in the typical studio setting quickly gets out of control as the director wants more speed, and more intensity. So that's what the director gets, crazy stunt sequence, car flip and all.
The spot was incredibly well received, garnering about 900k views in just the first day.
Gameplay
In addition to the live-action shoot there was a segment in which we needed to show the new game mode in action. To do this, we captured a bunch of high resolution game footage, and edited it in a way that's as snappy and dynamic as John's voice-over and visualizes what he's saying while hiding a fun easter egg in there while we were at it.
In the final edit things moved a bit to improve the pace of the commercial, but you can watch the original with just SFX and voice-over by clicking on the image to the right.
To top it all off, we designed and animated the end card, which started with the frame below, and ended with the one all the way at the bottom of this page. We created it in 3 aspect ratios, 16:9, 9:16 and 4:5, to account for sharing on well fitting sharing on Youtube, Instagram and Tiktok.
